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Swipe up! Influencer marketing has become an immensely popular strategy for promoting products and services, offering mutual benefits for both influencers and brands. However, many influencers and sponsoring companies are unaware of the risks related to advertising, unfair competition, and trademark laws that arise from such partnerships. One recent lawsuit, Petunia Products, Inc. v. Rodan […]

Are Influencers liable for trademark infringement of brands they promote?


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General Business, Law

Caroline J. Fox testified yesterday at the United States Patent and Trademark Office regarding proposed fee increases. These fee increases would affect fees due to the USPTO across the board, including application fees, intent to use fees, fees for letters of protest, Section 8 maintenance fees, etc. Fee increases, some up as much as 400%, […]

Attorney Caroline Fox testifies at USPTO TPAC meeting

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Trademark licensing is an extremely popular and efficient way to diversify revenue streams. You can find licensed trademarks in almost any industry, including clothing, toys, jewelry, home goods, tools, textiles, autos, video games, even the alcohol industry. But trademark licensing is actually fairly complex. Failure to adhere to required standards can cause damage to your […]

How To License a Trademark: Don’t get caught Naked (What is a Naked License?)

various colors of tee shirts

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If you are registering a trademark, you will be asked to register in particular “Classes.” But what are Classes, exactly? What is a “Class” in Trademark Law? A “Class” refers to the categories of goods and services for which a trademark is used or intended to be used. It is essentially a “bucket of related […]

What are Trademark Classes?

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Considering a trademark?