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Online course creators are expert marketers. Aside from your subject-matter expertise, you know how to write a compelling sales page, design a high-converting funnel, and craft the perfect email sequence to get opens and clicks. But here’s what most course creators don’t realize: False advertising laws don’t just apply to big-name brands or billion-dollar beauty […]
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Picking a business name? Great! Now let’s make sure you can actually use it— and that you can own it. Here’s exactly how to trademark a business name the right way—without skipping steps or wasting money. Your Business Name Deserves More Than a Domain A federal trademark registration is the gold standard when it comes […]
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If you’re raising a college athlete, you’ve probably spent years in the stands, coordinating carpools, packing protein snacks, and managing late-night post-game conversations. But with the arrival of Name, Image, and Likeness (NIL) rights, parents have a chance to help in a whole new way: by guiding them through the business side of athletics and […]
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The Trademark Trial and Appeal Board (TTAB) is an administrative tribunal within the United States Patent and Trademark Office (USPTO) that decides legal disputes involving trademark registrations. If you’ve ever had a trademark application refused after an office action, wanted to challenge someone else’s trademark, or needed to defend your own trademark registration, the TTAB […]
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