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Online course creators are expert marketers. Aside from your subject-matter expertise, you know how to write a compelling sales page, design a high-converting funnel, and craft the perfect email sequence to get opens and clicks. But here’s what most course creators don’t realize: False advertising laws don’t just apply to big-name brands or billion-dollar beauty […]

False Advertising Laws Every Course Creator Needs to Know

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Exp, Law

This blog post isn’t actually an #ad– but that’s a great way to disclaim it if it were so! We know that now more than ever, in the dynamic world of influencer marketing, transparency reigns supreme. It’s not just about building a loyal following—it’s about maintaining trust and credibility with your audience. That’s why disclosures […]

#ads: Laws for Social Media Influencers

social meda influencer posing and thinking about the laws

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Exp, Law

A Section 8 filing refers to a specific requirement under United States trademark law, specifically governed by the United States Patent and Trademark Office (USPTO). It is associated with the maintenance and renewal of a registered trademark. When a trademark is registered with the USPTO, it grants the owner certain exclusive rights to use that […]

What is a Trademark Section 8 Filing?

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Exp, Law

We all know that for product-based businesses, selling on Amazon can be crucial in a competitive marketplace. But the rampant infringement of brands and product has led to consumer confusion, brand garnishment, and general chaos. Enter the Amazon Brand Registry. The Amazon Brand Registry is a program designed by Amazon to help brand owners protect […]

5 Tips to Combat Brand Infringement on Amazon

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Exp, General Business, Law

Considering a trademark?

Exciting News! Caroline has joined as a partner at Way Law, PLLC.  All scheduling and consultations will be completed through her Way Law email. Please update all information to caroline [at] waylaw.com.