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Online course creators are expert marketers. Aside from your subject-matter expertise, you know how to write a compelling sales page, design a high-converting funnel, and craft the perfect email sequence to get opens and clicks. But here’s what most course creators don’t realize: False advertising laws don’t just apply to big-name brands or billion-dollar beauty […]
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This blog post isn’t actually an #ad– but that’s a great way to disclaim it if it were so! We know that now more than ever, in the dynamic world of influencer marketing, transparency reigns supreme. It’s not just about building a loyal following—it’s about maintaining trust and credibility with your audience. That’s why disclosures […]
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Forming a business entity may seem straightforward, with most States offering a quick online process. Commercial services like LegalZoom and RocketLawyer also provide assistance for a fee (and tend to upcharge in ways that can exponentially increase the expense). But how do you decide what business entity type is the best for your particular business? […]
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A Section 8 filing refers to a specific requirement under United States trademark law, specifically governed by the United States Patent and Trademark Office (USPTO). It is associated with the maintenance and renewal of a registered trademark. When a trademark is registered with the USPTO, it grants the owner certain exclusive rights to use that […]
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