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Trademark licensing is an extremely popular and efficient way to diversify revenue streams. You can find licensed trademarks in almost any industry, including clothing, toys, jewelry, home goods, tools, textiles, autos, video games, even the alcohol industry. But trademark licensing is actually fairly complex. Failure to adhere to required standards can cause damage to your […]

How To License a Trademark: Don’t get caught Naked (What is a Naked License?)

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Law

If you are registering a trademark, you will be asked to register in particular “Classes.” But what are Classes, exactly? What is a “Class” in Trademark Law? A “Class” refers to the categories of goods and services for which a trademark is used or intended to be used. It is essentially a “bucket of related […]

What are Trademark Classes?

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Law

What is a trademark specimen? The United States Patent and Trademark Office (USPTO) requires applicants to submit a specimen as part of their trademark application to show that the mark is actually being offered for sale. A trademark application specimen is a sample of how a trademark is actually used “in commerce” to identify the […]

My Trademark Specimen Was Rejected – Now What?

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Law

Typically, when discussing “generic” marks, we’re looking at one of two situations: either a business owner wants to protect a generic phrase, OR a trademark has become generic. Let’s look at both of those here. Generic Marks are not protectable by trademark law In order for a trademark to be valid and protectable, it must […]

What is a “Generic” trademark?

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Law

Considering a trademark?